Mybeebalmco

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Goals

• Encourage subscription purchasing on their bee balm
• Re-design website with a more branded feel.
• Create mobile responsive pages
• Create a great landing page

Outcomes

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1. Offer clear a clear call to action on product and landing page

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One request was to remove confusion about their subscription plan, Designing a page with the subscription process laid out with detail and showing customer reviews was the solution.

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2. Subscription upselling in cart

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As it related to a request, We wanted to let the customer know that if they weren't subscribing they were actually losing money. This was done with a simple selling plan allocation check, that if not passed for a subscription plan, Will display under the product "Are you sure you want to pay more"? and provides a quick link back to the product where they can change their one time purchase to a multi option subscription. This was done with liquid code (Shopifys language)

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3. Dynamic product info to highlight benefits

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Something that can help with the conversion rate is giving your customer reasons why - Why they should buy from you, What are they getting with the product - etc.. These simple things are always a great Just using simple svgs from the noun project

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4. Create a great landing on mobile and desktop

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This was a fun project and I learned alot from it!